The story of Magic Toothies did not begin in a boardroom; it began at a family dinner table in Wellington, New Zealand. It started with a simple, whimsical drawing by our youngest daughter, Javy that she drew over twenty years ago. Her childhood imagination sparked a delightful idea: a "Toothy" that transforms into a magical helper when its tooth is clean and bright, assisting the Tooth Fairy in all her duties. As a keeper of treasured memories, Jennifer safely stored that adorable drawing in a memory box, where it waited for two decades for its moment to shine. Today, that spark has grown into a vibrant, multi-sensory world of literature and music, brought to life by the husband-and-wife team Alexander and Jennifer Domingo.

Based in the windy hills of Wellington, Alexander and Jennifer Domingo both write, create, and oversee every aspect of the Magic Toothies brand. Their partnership is the foundation of everything they do. Their love story began in high school in the Philippines and has stood the test of time; after thirty-five years together, their commitment and love shine through in every project they undertake.Their last name, Domingo, translates to "Sunday" in English. Inspired by the joy of family time and togetherness, they chose the pen name Alexander Sunday to represent their combined creative voice. Together, they are dedicated to celebrating multiculturalism and making dental health a magical adventure for families everywhere—from their first home in the Philippines to their second home here in Aotearoa New Zealand.

In 2022, life took a dramatic turn for the Domingo family. While working as a dedicated nurse, Jennifer suffered an injury from a tough fall, requiring her to take a necessary break to focus on her recovery. It was during this challenging period of downtime that a beautiful surprise emerged. While decluttering their home together, she and Alexander rediscovered their daughter Javy’s original drawing from around twenty years prior. This chance encounter reignited Jennifer’s passion for writing. With Alexander’s unwavering support, Jennifer poured her heart and soul into crafting the world of Ariam and the Magic Toothies. As she navigated her health challenges, creating this enchanting world provided her with new found joy and purpose. Magic Toothies became more than just a book series; it evolved into a refuge, a solace, and a labor of love—proving that beauty and joy can thrive even in the face of adversity.

Alexander and Jennifer’s creative pursuits are balanced by a deep-seated commitment to their community and the environment. Jennifer continues her calling as a dedicated nurse, providing essential care and comfort to those in need. Meanwhile, Alexander works as an engineer setter at a plastic recycling facility in New Zealand, where he is committed to contributing to environmental sustainability and a greener future for the next generation. At the heart of their world is their family. They are the proud parents of three daughters—the light of their lives—and share their home with two beloved fur babies: an adorable golden retriever named Toktok and their sweet companion, Babie. Both are cherished members of the household and serve as honorary members of the Magic Toothies family, often providing the "real-world" inspiration for the themes of love and companionship found in their stories.

What makes Magic Toothies feel special is the natural harmony between the books and the music. Alexander and Jennifer have always felt that children connect more deeply with stories when they can sing and dance along. Jennifer handles the songwriting, while Alexander brings those compositions to life with his vocals, giving each track a warm, soulful feel. Their musical journey reached an unexpected milestone when their single, "Sweetie Doggie," was selected for funding through the NZ On Air Music New Music Kids scheme. This support was a welcome surprise, allowing the duo to record high-quality music that brings a professional touch to their project. For Alexander and Jennifer, these songs are more than just an add-on—they are a way to make the world of Ariam a little more magical and interactive for every child.

Wellington became a second home for the Domingo family following their life-changing move from the Philippines. As a Filipino-Kiwi family, Alexander and Jennifer recognized a profound need for better representation within children’s literature. This insight led to the creation of their bilingual English and Filipino-Tagalog editions, which have since become deeply loved by Kiwi-Filipino tamariki (children) across Aotearoa. By offering stories in both languages, they empower families to maintain a meaningful connection to their heritage while navigating life in New Zealand. This steadfast commitment to multiculturalism has transformed Magic Toothies into a local favorite in Wellington and a sought-after resource for educators looking to celebrate diversity and foster inclusion in the classroom.

Magic Toothies represents a heartfelt mission to nurture young minds in a world where kindness and compassion are needed most. Alexander and Jennifer are dedicated to sharing this gift with families everywhere, weaving messages of love into every story Jennifer crafts and every melody Alexander sings. Ariam and the Magic Toothies collection is available online 24/7 at magictoothies.com. While the digital store is always open, the couple maintains a personal touch by managing all customer support and shipping themselves from Monday to Friday. They invite families across New Zealand and beyond to join them in discovering the power of imagination—one smile at a time.